Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook page bears their brand new slogan: Gamblers Wanted

It is the very first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.

New Campaign Working

Using its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive right on the front for the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is out with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.

Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.

‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos is going to be wanting more gamblers; the figures for every one of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, with a 6 per cent jump in comparison to year that is last.

Holiday Helpers

Assisting the July figures, evidently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more site visitors stopped at the information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the decision for those willing to wager, it appears that at last Atlantic City’s efforts to mimic exactly what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no doubt that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention ancillary spending into the coffers of hotels, gambling enterprises and retail.

Needless to say, while one good month is nice, for a property like Revel that has been plagued with bad numbers since it launched simply 15 months ago, an ongoing winning streak will probably be necessary to persuade investors that the worst is finished. To that end, Hartmann says there will be more of the promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we could maintain the marketplace share figures,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ style of property.

‘we have been profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with all the same title each took home $1 million following an Ohio casino mistake

Once the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing had been televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning title and said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Win! No, Wait, YOU Win!

It had been the moment of the life time for Kevin Lewis, who was simply in attendance that night. He was there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino realized they’d a major problem on their hands.

Kevin Lewis, as it turns out, isn’t exactly a rare title. And while one Kevin Lewis had been within the crowd at the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

Once the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on how to handle it. There were certainly plenty of options available to them: only the rightful winner ‘deserved’ the money, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.

But the Horseshoe chose to simply take another approach. Rather than make the males worry about which you might ultimately receive the prize, they just awarded two million dollar rewards rather: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So consistent with our commitment to perform some thing that is right our guests, Horseshoe awarded a $1 million prize to each regarding the males.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the situation, and his prize money was never ever really in question. Nevertheless the Lewis who showed up at the casino that night is grateful that luck was on his part.

‘When I heard my title I said, ‘God finally gave me a win that is big” Lewis told regional television station WCPO. He later attributed his win to simply ‘being in the right place at the best time.’

Six Degrees of Separation

Incredibly, the two winners have a lot in common. Not merely do they share a name and play at the casino that is same but they both live within the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the chief reasons for a casino being therefore generous in a situation such as this one is obviously to come up with the right PR, additionally the Horseshoe is the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A place in Macau

There won’t be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the year.

The questions that are big, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or absence thereof.

The casino giant purchased the golf course area back in 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the decade that is past. But, it had been not to be, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and something they’ve been still having to pay for. Caesars had been also provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that has been obviously a bad one looking back, Loveman admits.

The problem is based on the truth that the Macau federal government has cut off issuing any additional video gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars form of shot on their own within the base by not taking the Wynn deal if they could. Never having themselves submitted an application right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days doesn’t have 2nd possibility to enter the most profitable gambling region in the world now; an unfortunate truth for a company that carries the highest long-term financial obligation load of any casino conglomerate nowadays: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las Vegas six times over. And simply considering that the begin of 2013, Macau has shown a rise of 16 percent over last year.

Internal Rebranding

Caesars has been busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the company’s WSOP-branded on the web poker is next in line to launch in Nevada) and a fully planned Baltimore casino in to a separate company that is going to be majority-owned by the moms and dad.

Clearly, buying and offering property for a profit is additionally not just one of Caesars’ most useful decision-making skills either; the business took a $101 million write-down on the land, which they’d called Caesars Golf, when they use it the market last year, and even that leaves them $40 million in the red, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to pay down their debt.